In 2005, the Batman franchise was rebooted into a gritty, realistic successor. The first film, Batman Begins, went back to its roots to explain how Batman came to be. It set the bar for gritty reboots everywhere, especially when talking about superhero movies. The only popular movie before would be Sam Raimi's Spider-Man. In a way, it had paved way for superhero movies.
In Batman Begins, it shows Bruce Wayne as he was before he put on the cowl; his journeys away from Gotham and his training with Ra's al Ghul. In the eyes of the League of Shadows, Gotham City is deemed corrupt and must be cleansed (burned to the ground). But like Bruce's father, Thomas Wayne, he believed that Gotham still has a chance. And with that premise, he chose to be Batman to become a symbol that Gotham needed.
The origins of the story of Batman had always been a standard. The witnessing of the murder of his parents had always remained constant. This was especially hard to reboot(in the comic books) because, essentially, Batman's origins are perfect.
In the old version of Batman which was directed by Tim Burton, Bruce had seen the murder of his parents, but in showed that Joker, in someway, did it. In the 2005 reboot, Joe Chill kills his parents when they go out of the opera house in a hurry. Although willing to hand over their belongings, the mugger still killed the unfortunate couple which in turn set the stage for Batman.
Alfred Pennyworth: Why bats, Master Wayne?
Bruce Wayne: Bats frighten me. It's time my enemies shared my dread.
Bats have become a fear of Bruce, since falling down a well into a cave, when he was younger. This fear indirectly led to the murder of his parents, and also the creation of Batman. Through the training with Ra's al Ghul, he has learned to embrace his fear. And he epitomizes it, by being putting on the cowl.
Since the release of Batman Begins, people had wanted to look more into the adventures of the Dark Knight. Inevitably, a sequel was released in 2008, The Dark Knight. The film was a massive hit, largely because of Heath Ledger's haunting performance of the Joker, Batman's archenemy.
The film itself depicted chaos through the doings of Joker. It also showed the morals of Batman were threatened by the horrors of Joker's evil deeds. Batman has always shown an aversion to killing. It was his number 1 rule, and in someway his greatest flaw.
Joker's intent on having Batman break his "one rule," led to the destruction of Gotham City, the death of the love of his life, and her lover, Gotham's White Knight. This was a dilemma on Batman, when asked to choose between two locations that were set to blow up. Batman had intended to save Rachel, but to his dismay he was lead the wrong way by the Joker.
The death of Rachel also made it easier for Gotham's White Knight to fall in the hands of the Joker. The grief of Rachel's death paved the way for Two-Face to come to life. Basing his actions with a flip of a coin, he left everything to luck.
Joker: Uhh, you... You just couldn't let me go, could you? This is what happens when an unstoppable force meets an immovable object. You truly are incorruptible, aren't you? You won't kill me out of some misplaced sense of self-righteousness... and I won't kill you because you're just too much fun! I think you and I are destined to do this forever.
Gotham's White Knight had already been changed. And in the end, he died when he and Batman fell. And although Batman was not responsible for the death, he chose to be. So that the city would not lose hope on it's once great leader.
The ending showed Batman running away from the Police. And Lt. James Gordon says to his child that Batman is the hero that Gotham deserves, but not the one it needs.
And credits roll.
The second installment was a success. And people can't wait for the sequel, especially me who has become very invested in the franchise.
I had followed the development of this epic since its announcement, which only made it more exciting for me. I would look at leaked photos from the set, and follow with the interviews the cast made. But nothing gets you pumped up for a movie more than viral marketing.
The very first campaign for the new movie was the official website that had audio of people chanting. And that led to a twitter account. If a twitter user placed #TheFireRises and mentions the twitter account, the user would be part of a mosaic that would eventually become the first official photo of Tom Hardy as Bane.
I was very excited to be part of it, pictures of every user had become a pixel to the large image and I had been a part of the process. Social media had really paved the way for viral marketing.
Months later, a trailer was released. It was attached to the last film in the Harry Potter series. It was Gordon talking, and there were chants at the end of it. And that's another thing right there.
Hans Zimmer, the person who scores the film, crowdsourced online. He invited everyone to chant the words to be part of the phenomenon. And being myself, I got on the bandwagon and recorded my chant like a crazy person.
With a release date of July 20, 2012, it couldn't be farther away. But with each passing day, the set date draws closer and closer! I'm even watching Mission Impossible: Ghost Protocol on IMAX to get a glimpse of the movie's prologue.
Can't wait!
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This post just goes to show how I'm such a fan. Ask anyone, they'll agree. This isn't my best post, probably very redundant, in fact. Mind me.